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Today, an increasing number of people are choosing to blog as a business, or as part of their business. While over 90% of UK businesses now have websites, not every business owner knows how to utilise that resource in the most effective way possible. Why is blogging as a business so beneficial? Simply because adding a blog to your business gives your brand an increased chance of success

What a lot of people fail to understand is that designing a website for your business is just the start of the process. If you want to give your venture the very best chance of success, it’s vital that you add a business blog to your site. Why? Because having a blog on your website has the potential to increase your site’s domain authority, boost its Google rank, and significantly grow your customer base, and that’s not all. The benefits of business blogging are incredible, which is why having a blog on your website is a no-brainer.

Building a website for your business is just the start of the process. If you want to give your venture the very best chance of success, it’s vital that you add a business blog to your site. Why? Because having a blog on your website has the potential to increase your site’s domain authority, boost its Google rank, and significantly grow your customer base, and that’s not all. The benefits of business blogging are incredible, which is why having a blog on your website is a no-brainer.

Building a website for your business is just the start of the process. If you want to give your venture the very best chance of success, it’s vital that you add a business blog to your site. Why? Because having a blog on your website has the potential to increase your site’s domain authority, boost its Google rank, and significantly grow your customer base, and that’s not all. The benefits of business blogging are incredible, which is why having a blog on your website is a no-brainer.

Don’t let yourself feel overwhelmed with blogging – the process of starting a business blog can be a stressful one as there is a lot to think about. However, it doesn’t have to be a nightmare – this guide will help you get to grips with the basics of starting a business blog and taking full advantage of all the benefits that come with doing so.

Add a blog section to your website via WordPress

The first step is to have a blog added to your website. Contact your web designer and ask them to add a blog to your site. Ensure that you opt for a self-hosted WordPress blog, as WordPress tends to be the best system to use for blogging as it’s simple and easy to use, plus these sites tend to have a more professional and polished feel to them. Added bonuses of WordPress include the fact there are thousands of theme templates to choose from and adding extra features is simple with the use of widgets.

Create a list of blog post ideas and a posting schedule

Next, you should sit down and create a list of blog post ideas and establish a posting schedule. Ideally, you should aim to post two times a week at a minimum, to ensure that your blog remains interesting and relevant. Stuck for ideas? Take inspiration from blogs that your competitors run! Believe it or not, you can find some incredible ideas this way, so it’s worth taking the time to have a browse and get inspired.

Outsource the task of creating content

If you aren’t a skilled writer and don’t have a team member who is, it could be worthwhile considering outsourcing the task. Blogging is a skill that requires a passion for writing and a knowledge of SEO, which is why if you aren’t experienced in this niche, it may pay to outsource the task to a company that specialises in SEO, such as HopeworksDesign, for instance. Getting your blog’s content right is the key to success, so if you can’t create it yourself, hire someone who can.

Utilise social media

You could have the most amazing business blog in the world, but if your content is not being properly shared, it could be a huge flop. That’s why it’s so important that you utilise social media to share your content. You will find that with an effective social media plan in place, that you can boost views on your blog and website, increase link conversions and build brand awareness. That’s what makes social media so important.

There you have it, a few handy tips for getting your business blog started. Those are, of course, just the basics – there’s plenty more than you can do to make your business blog even more successful.

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